The business planning process includes diagnosing the company’s internal strengths and weaknesses, improving its efficiency, working out how it will compete against rival firms in the future, and setting milestones for progress so they can be measured.
Developing can be summarized as the ideas, initiatives, and activities that help make a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships and making strategic business decisions.
Sales growth shows the increase in sales over a specific period of time - this is important because, as an investor, you want to know whether the demand for a company's products or services will be increasing in the future. It is important to distinguish however between organic sales growth and acquisitive growth.
Business analysis is used to identify and articulate the need for change in how organizations work, and to facilitate that change. As business analysts, we identify and define the solutions that will maximize the value delivered by an organization to its stakeholders.
A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.